Early Warning Signals

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You didn’t start your business to fail. 

But failure doesn’t arrive with fireworks.

It creeps in quietly—through missed signs, slow leaks, and decisions made just a little too late.

That’s what warning signals are for. And if you don’t have them, you're flying blind.

This book shows you how to install them.

Built on public-sector early warning frameworks used to prevent disasters, Early Warning Signals translates that same thinking into practical tools for business owners. You’ll learn how to spot trouble before it becomes a crisis—and how to design simple, reliable indicators that cut through the noise and keep your company on track.

Because most businesses don’t die from one big mistake. They die from unaddressed vulnerabilities, ignored data, and leaders who didn’t see it coming until the wheels came off.

This is not another padded-out business book filled with generic advice. It’s short—just over 13,000 words—but dense. Tactical. Distilled. The kind of book you’ll return to, not because it’s long, but because it’s loaded. You’ll find yourself underlining entire pages.

Inside, you’ll learn:

• Why warning signals matter—and what happens when you don’t have them
• How to identify slow-burning threats and sudden shocks
• Where most business owners fail to look (until it's too late)
• What to measure, how often, and what signals are worth building
• How to design a dashboard that actually helps you lead

This book isn’t about theory. It’s about staying in business—on purpose.

If you’re scaling a company and don’t have time to sift through fluff, this is your field manual.

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